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I
usually get two or three bites a week from potential clients who are
looking for either a real estate newsletter or a mortgage newsletter.
They request some samples through the website or else email me or call
me with a few questions. And most of them are looking for just a few
copies to send out to their clients--anywhere between 100 and 500 copies,
usually.
Usually.
But a recent potential client kinda blew
"usually" out of the water: An intern from a mortgage corporation
emailed me and requested a price quote--for her whole company.
She said they had approximately 150 lenders in
the company and each lender would need somewhere between 50-250
newsletters, depending on each lender's client base.
Yes, I did the math:
150 Lenders X Average 150 Copies
Each X 12 Issues Per Year X 41¢ Per Copy = Holy Shit.
Needless to say, getting this client would be
huge for my business. And I mean huge. I won't tell you what my
profit margin is, but let's just say that I would become the breadwinner
in the household. Too woo them, I've sent them a bunch of samples, some
marketing materials, five pounds of marijuana, and several strippers.
Of course, if I actually land this client, I'll
have quite a bit of work to do, but that's what nights and weekends are
for, right?
Wish me luck. |
2000-2006